Comfort Zone

Groom Beauty Salon uses Comfort Zone Products

Comfort Zone at Groom Beauty Salon


The [ comfort zone ] brand was conceived and launched in 1996 as the skincare division of The Davines Group, which was founded in Parma, Italy, in 1983 by the Bollati family. What began as a research laboratory for the development of high-quality, highly effective products has grown into an internationally successful professional spa brand with a diverse range of product and treatment offerings. The foundation of the brand rests in the scientific background of Dr. Davide Bollati, who has always valued extensive clinical research and utilization of nature’s most efficacious ingredients in the development of our proprietary formulations.


[ comfort zone ] represents a complete system of care for the skin, body, and soul. Our exclusive collection of products, treatments, and rituals has been created with an unwavering commitment to finding the most powerful ingredients and delivering the most effective results. We believe in working from the inside out and from the outside in to improve the human condition and treat the whole body. We seek to promote a holistic, healthy and sustainable lifestyle, based in science and strengthened by passion.


[ comfort zone ] embodies the convergence of science and emotion — it is founded in thorough scientific research and is powered by a love of the whole person. The core attributes of the brand are found within four central “zones”; together they create the high standard of excellence that is adhered to for all products and services developed by [ comfort zone ] and make us who we are.


Science informs everything we do, guiding our development and providing solutions. Science does not have to be cold and sterile — we embrace the human side of science and focus on how it helps us advance and innovate while maintaining the warm spirit that permeates the brand.


Our foundation in science is coupled with an innate passion for art, design, and philosophy, which continually inspire the brand and create a comprehensive, integrative story. We focus on how to bring “love” into everything we do; seen through the care, warmth, devotion, and comfort that we share with our partners, estheticians, and customers.


The future of beauty is in wellness. In today’s world we are more informed, more discerning, more concerned about real benefits. Skincare must go beyond evoking a sense of luxury, indulgence, and pleasure to produce concrete solutions and clear results.


Italians are well known for having impeccable taste, meticulous attention to detail, and an appreciation for sensual, indulgent experiences. These inherent Italian qualities continually guide every aspect of our business, from research and development through to production, packaging, and relationships with our clients and consumers.


The [ comfort zone ] logo represents the expert, loving hands of the researchers, estheticians, and therapists that provide an exclusive ‘space’ of rejuvenation. The brackets are a symbol of science’s embrace that protects and cares for the self. The graphic patterns utilized throughout the brand elements are derived from structures found in the natural world, and reflect an artistic, emotional representation of the scientific sources that are the basis for our formulations.


All [ comfort zone ] products are developed and produced in Parma, Italy, in a facility that uses 100% of its energy from renewable sources. Reforestation projects by the company seek to offset the environmental impact related to the production of [ comfort zone ] products and packaging. The company’s Carta Etica manifesto, composed in 2006 with contributions from all employees of The Davines Group, outlines the values desired by the company in order to foster a benevolent and collaborative professional environment. The project was inspired in part by the concept of beauty found within an ancient philosophy that unmistakably likens “beautiful” with “good”. The values addressed in the Carta Etica include communication, responsibility, respect, constructive spirit, excellence, and beauty. These values have become fundamental to our vision of beauty and we work daily to ensure that they are echoed in the quality of our products and services, as well as in the relationships with our partners and customers.